One of the main challenges for youth is finding their life path. And, for young people living in rural Amazon communities, this challenge is even greater: feeling in conflict with previous generations and seeing little possibility of work informal labor market, they tend to migrate to urban centers in search of better living conditions. Rural exodus is a reality in Western Pará, but this can be changed. Innovation and entrepreneurship are the approaches used by the “Saúde e Alegria” Project (PSA) to help communities face this challenge.

The PSA Youth Entrepreneurship platform primarily promotes the training of young people for work and entrepreneurship, complementing regular schoolwork with courses, training and dynamics. The main activity is the “Beiradão de Oportunidade” (Opportunity Border) Festival, where they first learn concepts of entrepreneurship and are encouraged to seek new alternatives for economic inclusion.