Education, Culture and Communication
One of the main challenges for youth is finding their life path. And, for young people living in rural Amazon communities, this challenge is even greater: feeling in conflict with previous generations and seeing little possibility of work informal labor market, they tend to migrate to urban centers in search of better living conditions. Rural exodus is a reality in Western Pará, but this can be changed. Innovation and entrepreneurship are the approaches used by the “Saúde e Alegria” Project (PSA) to help communities face this challenge.
The PSA Youth Entrepreneurship platform primarily promotes the training of young people for work and entrepreneurship, complementing regular schoolwork with courses, training and dynamics. The main activity is the “Beiradão de Oportunidade” (Opportunity Border) Festival, where they first learn concepts of entrepreneurship and are encouraged to seek new alternatives for economic inclusion.
The next step is entering into more in-depth course and a mentoring program, in which participants work together to identify problems in their communities and find solutions to those problems. The ideas are turned into business plans and, finally, they can be put into practice as micro-enterprises, social movements, groups etc.
PSA executes the training, mentoring and incubation program with community youth, as well as its own professionals and infrastructure – especially LabMocorongo and the Active Forest Experimental Center (CEFA) – and partnerships with non-governmental organizations, foundations and universities.
Challenge Fund: support for new businesses
PSA and its partners choose business plans produced in the Youth Entrepreneurship program and offer the necessary financial support to put them into practice. This support is given in the form of inputs, tools, equipment and other materials predicted in the business plans.
Lands of Learning
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